Liliana Gullo, Owner of Lily Chris Photography

SPONSOR SPOTLIGHT

STORY BY ZACHARY COHEN

Liliana Gullo, the creative force behind Lily Chris Photography, is more than just a photographer. She has a passion for helping business owners stand out in their marketing and online presence. Through compelling photography, Liliana aims to capture more than high-quality photos; she seeks to capture the essence of individuals.

Carving Out Her Niche

Liliana began her photography career two decades ago working in a film development studio, and she gradually transitioned to capturing various subjects, from seniors and families to weddings. Over the years, her focus has evolved to embrace the art of branding and storytelling for professionals, with a particular emphasis on the real estate industry. 

With Lily Chris Photography, Liliana has carved out a niche in brand marketing. She considers herself an “influential brand and portrait photographer.”

“My passion is to help business owners and highly motivated business professionals stand out in their marketing and online presence through compelling, creative, and confident images of themselves, their products, and their businesses,” Liliana explains. “I work a lot with REALTORS® and focus on them as a person, as well as their business.” 

Liliana understands the importance of showcasing REALTORS® as individuals rather than simply highlighting the properties they sell. Her process begins with an initial consultation, during which she delves into her clients' brands and personalities, seeking to understand what sets them apart. 

“I don’t like taking all my clients to big old million-dollar homes and taking photos. It can be included, but I also like to get pictures of them in their lives — capturing their personalities and having them be the focus of the pictures instead of just the houses they are selling. We are working on getting the community to know, like, and trust them as individuals,” she explains.

Liliana also focuses on authenticity over flashiness.

“It excites me during a photoshoot when people can see themselves and feel confident. I have a hair and makeup artist, Rachel Toops, as an additional service, and I aim to really enhance people’s beauty. But we don’t do anything over the top. We want people to look like themselves. People are beautiful the way they are,” Liliana says confidently. “At the end of the day, I want my clients to look like the best version of themselves.”

The Content Resource

In addition to traditional photography services, Lily Chris Photography provides content for social media, websites, and marketing materials. Liliana offers programs that cater specifically to REALTORS®, too.

One such program is her subscription option, which provides REALTORS® with regular content they can use in a variety of ways, like video footage to create reels and engage with their audience through social media. The subscription plans offer priority scheduling and additional benefits, ensuring real estate agents receive fresh, captivating images on a regular basis to support their marketing efforts. 

“I know how insanely hectic and busy REALTORs‘® schedules are, and it changes at any given moment. I am here to help take that task of knowing what content to post each week. I will take that on and get that off their plate while being flexible with scheduling,” Liliana says.

A Life Well Lived

Outside of her business, Liliana cherishes her role as a single mom to her five children, Mitchell (14), Gideon (12), Canaan (11), RoseLynne (8), and Hazel (7). If she’s not running her kids to their various events like football, show choir, soccer, gymnastics, and other activities, you’ll find Liliana and her family going for walks with the dog, playing card and board games at home, or attending church. 

Whether with her clients or her children, Liliana aims to make people feel loved, appreciated, seen, and confident. Through her photography, she strives to enhance her clients' self-worth and leave a lasting impact on their lives.

“Throughout the years, I have grown to really love the branding and storytelling of professionals in a unique way. I want to be known for how I make people feel. With my children and clients, I want them to feel loved, appreciated, and seen. I want them to leave feeling confident and worthy, maybe more so than they had before I had the chance to work with them.”

For more information about Liliana Gullo and Lily Chris Photography, visit lilychrisphotography.com.