Sara Alexander

Written by Dave Danielson | Photos by Peak RES

One of the most rewarding aspects of our work is those times when we grow and realize a greater percentage of our potential.

Sara Alexander represents that power that lies in possibility.

As a REALTOR® with Keller Williams Premier, Sara makes each day count for those she serves. In the process, she has continued to move forward … stepping further with her sense of purpose each day.

A Path Paved with Purpose

Sara’s story began in a small, seemingly unrelated role. While attending Mid America Christian University, she worked as a bank teller, a position that would inadvertently steer her toward a new career path.

It was during this time that Alexander crossed paths with a REALTOR® who played a pivotal role in her life. This chance meeting, while initially centered around viewing homes that didn't quite fit her needs, led to a significant turning point.

The REALTOR® saw potential in Alexander and suggested she consider a role at Keller Williams. Alexander took the advice to heart, joining the Keller Williams team as a front desk employee. Over the next three years, she immersed herself in the intricacies of the real estate business from behind the scenes. 

Gaining Ground

Encouraged by her REALTOR® mentor and driven by a newfound passion, Sara decided to pursue her real estate license. Balancing her studies with the responsibilities of raising two young children under the age of two, she embarked on this new career path with determination. 

Her transition from behind the scenes to becoming a full-fledged REALTOR® was marked by a steep learning curve. However, with the support of her broker and a relentless work ethic, she made it through.

Alexander’s dedication was evident in the way she carved out time for her budding career—working two to three hours a day during her children’s nap times and engaging in proactive strategies like door knocking. It was at a moms' meeting that she met her first client, a testament to her ability to network and seize opportunities in everyday situations.

A Family-Centric Approach

For Sara Alexander, real estate is more than just a career—it’s a family affair. Her husband, Jeremy Alexander, joined the real estate world in 2019 after a career as a police officer. Now, Jeremy plays a dual role as both a REALTOR® and the head of security at their children’s school. Their team, affectionately named “Real Estate by the Heart,” also includes their assistant, Jesa. This tight-knit team exemplifies their family-oriented approach to business.

Alexander’s children, Paisley and Keaton, are integral to her life and work. The family’s deep involvement in each other’s lives and careers creates a unique dynamic that enriches their professional and personal relationships. 

“We are a family helping other families,” Alexander explains. “When you work hard and put others first, good things will happen.”

Making Connections

What truly sets Sara Alexander apart is her genuine love for people. She thrives on the daily interactions that her career provides, finding joy in meeting individuals from diverse backgrounds and walks of life. 

“My glass is always half full,” she says. “When we walk away from a transaction, I want to know you, your kids’ names, and celebrate you. I want to be part of your life if you’ll have me.”

Alexander’s enthusiasm for her work is matched by her belief in the power of making personal connections. She values the unpredictability of each day in real estate, finding that the variety and dynamic nature of the job keep her engaged and fulfilled. Her approach is a blend of professional excellence and heartfelt care, creating memorable experiences for her clients.

Giving Back with Relentless Generosity

Sara Alexander and her family are committed to giving back to their community, a value deeply rooted in their personal beliefs. This includes honoring Alexander’s mother by giving back to teachers and contributing to missionary efforts through their church. Hosting client events is another way they show appreciation, allowing them to connect with and pour into the people who support their business.

Lifting Others

For those entering the real estate field, Alexander has a clear message. 

“Hard work always pays off. As long as you put in the effort every day, you will eventually see the fruit of that labor.” 

She emphasizes that real estate is filled with opportunities, but it requires proactive effort and perseverance to seize them.

A Legacy of Positivity

Sara Alexander’s hope is that clients remember her for making them feel better after their interactions with her. 

“I want people to feel important and loved,” she says. “I believe my infectious energy and joyful presence make a positive impact.”